Does it really do your holiday business justice and inspire guests to book their holiday with you?
For many people these days, their iPads or Smart Phones have become a permanent fixture – an integral part of their busy lives, with mobile, “always on” access, a way of life. There is an expectation of finding whatever you need – whether text, images or videos – on any subject, within seconds.
People are no longer prepared to wait for information – if they cannot find what they need, when they need it, they will bounce off and try someone else’s site. Harsh but true.
Another major shift in online communication is the strangle hold that the search companies and social media platforms have established, which means that you need to understand the game and play by their rules, or your target audience may not even see your website!
Here are a few quick tips to help you identify whether your current website is hampering your online success.