Engage With Your Prospective Guests Through Social Media
Some businesses still don’t consider channels like Facebook and Twitter as “mainstream” to their marketing activities. In reality (and especially when your customers are individual consumers rather than other businesses) people are constantly connecting via social media and being more and more influenced by these channels in the choices they make.
People trust the reviews that their friends post on review sites and once they have a short list of possible holiday choices, they will often validate their shortlist amongst friends and on specialist travel sites like Trip Advisor.
In addition to social media and review channels, it’s also worth remembering the power of email – especially to your guest database where your brand is well-known and the potential to rebook is high. Regular guests appreciate relevant information – especially if it is not sent too frequently and offers them something of value.
We help businesses make the most out of their use of online communication and social media by:
- Setting up relevant social media channels such as Facebook, Twitter, Google +, Pinterest integrated with your website and optimised for searches
- Creating and posting content – it can sometimes be difficult to find the time or inspiration to keep posting content that will be of interest to your fans and followers. Let us take the pain away!
- Creating and sending targeted emails and newsletters to stay connected to your customers and previous visitors and keep them updated and interested in your cottages.
Explore ways to stay connected to your previous guests and followers.